Running an events agency just like any other service based business should revolve around customer satisfaction. The kind of service you provide will be the only factor that your customers will look at and either ranks you as the best events agency or the worst. Just like in every other business there is also high competition in the events business but one can still become the best.
Outlined below are tips on how to achieve this.
Organization is key
If you want to become the best in the events business then you have to adopt some form of organization. Lack of organization down to the tiniest detail will result to chaos and confusion making most of your planned events unsuccessful much to the chagrin of your clients. Every single detail of an event from the venue, food, entertainment, sitting arrangement and so on should be well thought out and adequately organized to enable the event to turn out successfully.
Most planned events never go exactly as planned due to one reason or another. Last minute changes might occur such as an increase in the number of guests or a last minute cancellation by the entertainment crew, wrong food by the catering company and so on. An events agency that is able to effectively deal with such rising situations and still manage to pull off a hitch-free event is definitely considered one of the best. Being flexible to unexpected changes is simply one priceless quality for any events agency.
Some clients will have ideas on how they want their event to be themed or carried out while others will have no clue and rely on you for ideas. Whenever such a case occurs it is very important for the events agency to plan an event by employing a great deal of creativity that will leave the clients and their guests awed. Exposing your creativity will no doubt get you more business in the form of loyal customers.
All events have budgets and the best agencies are able to work with the various kinds of budget presented and make them meet the client’s needs. Knowing what everything will cost is very important and most important, the budget should neither be more than or less than what was concluded to be the overall cost of the event.
Effective Time Management
Time is the core of every event whether a wedding, a corporate event and so on. It has to start at a certain date and time which is always up to the agency to ensure that it happens. All deadlines should be met on time to avoid inconveniences. For example, the venue should be ready and set a day before the event takes place to avoid last minute preparations which are prone to serious mistakes.
It’s All About the Customer
In every event no matter how perfectly organized with everything in place, if your staff lacks basic customer service skills then you are far from being the best. A customer will often require daily updates on the progress of the event planning and assurance that everything is under control. If your clients feel assured and you further impress them by putting up the most successful event they have ever seen, they will probably rank you among the best and you will get more business coming your way.
It is possible to become the best events agency by implementing the above tips.
About the author:
Kenneth Fabian is the Founder & Owner of OGL Asia – a brand activation company specialising in events, exhibition and design communications since 1989.
With 27 years of experience, Kenneth was able to gather the right contacts, strategies and resources to ensure an effective brand engagement.