Do you ever find yourself kind of clueless on how to promote your law firm without sounding like a broken record? Law firm PR isn’t always an easy task but there are a few hints at targeting your audience, using branding so at least your firm’s name sticks out, and then continuing to stay in front of that audience for when they need potential legal advice.
Black Letter PR has many different answers to any burning questions you may have about how to create a campaign for law firm PR. There are many goals that need to be achieved when creating a plan and with the power of Google-driven media, one of the best places to start is online.
Many people who are looking online are looking for some sort of answers to a question that they may have. People may find themselves in the middle of all different types of legal situations where they could use a little direction and guidance. One method of public relations and to connect to people that could utilize services from legal experts is to help answer some of these questions with simple advice. Of course, you don’t want to tell them too much because they need to visit your firm and hire one of your partners or associates to help them sift through their legal troubles. However, answering some of these questions with the help of a PR company that specializes in the legal sector can go a long way.
Planning out ways to reach clients can be achieved in numerous ways. Newsletters, articles for publication and even speeches can help brand your legal firm and assist in relating to the demographic that needs your help.
It is possible to become in closer contact with other forms of media so that they can ask your opinions on legal situations. Journalists are always looking for experts in various realms of the legal system to help provide expert opinions on numerous local, regional, national and international policies and regulations.
Consider using social media as an outlet for law firm PR. Using Twitter and Facebook as well as other forms of online networking doesn’t have to feature your particular firm. However, if there is something major breaking in the legal world, if you are there to share it first, people will become more interested.
These are all methods of branding that are very successful when utilizing law firm PR. Consider expert advice from people who know exactly what they are doing when formulating PR goals.
About the author:
Percy Sandringham writes for Black Letter PR