Proper public relations doesn’t come cheap for most businesses – and it doesn’t come easy either. However, with the rising democratization of the web, more and more businesses are realizing that they don’t have to hire a PR firm, because they have many of the same tools already in the palms of their hands. Moreover, a PR firm can be an expensive commitment, especially if it requires a long-term commitment. If you have a new business or a struggling business, or you just want to hold on to your cash flow, there are a number of ways to get press without relying on the professionals. Here is how to secure a press release for your business without hiring a PR firm.
First, start a blog on your website. If you don’t have a blog for your company’s website, you certainly should. A blog can be a great way to instantly publish information and news about your company, like new products, mergers, and even interesting developments in your particular industry and how they affect your company. A blog can not only increase SEO, or search engine optimization, but it can also help with getting re-blogged by other websites and news sources.
Secondly, tip off journalists. If you have some interesting news about your company or just broke a sales record, there are many local newspapers and other news websites that are hungry for stories. All you need to do is email the editor and see if she/he would be interested in running a story or conducting an interview. It would be wise to email at least ten different news sources to increase your chances of getting covered. Just make sure that you have all the facts laid out before you send out your email, because you want everything to be both accurate and newsworthy.
Thirdly, send out an email blast. Email blasts are a great way to secure press, because it is a little bit like casting out a wide net; and who knows what you can catch when you pull that net back up to the surface – perhaps some interest from the local evening news. There are many services that allow you to not only collect email addresses and build your newsletter list, but also to craft professional looking templates that make your emails look like you hired a professional graphic designer.
Next, use the power of the Internet to streamline your marketing capabilities. If you have a business, there are many websites that allow you to connect your brand or company with not only interested vendors, but also consumers too. These services use a number of different resources – including social networking. For instance, SonicBids has been connecting musicians and band managers for the better part of the last decade.
Lastly, use the power of social networking. Social networking and media sites are powerful tools for businesses when aiming to secure press without hiring a PR company. Just set up a profile on the top sites and begin posting. Soon enough you will build up a following – and hopefully press will follow in tow as well.