If you have a small business, one thing that you’re going to need in order for it to be successful is a good marketing plan. And a big part of that would consist of having a strong social media presence. But in order to make sure that you have the kind of internet audience that will bring you the kind of attention and revenue that you want, it’s a good idea to cultivate some kind of social media plan first.
So, in the effort to help you do just that, we have provided you with five ways for small businesses to build a social media audience below:
Have a great website. Something that every single business needs is a website. And not just any website but one that is professionally done. So, if there’s one thing that we recommend that you invest in, it would be a website designer. Although you will probably have to pay a few thousand dollars, being that a website is something that you will use for as long as you are running your business, it’s definitely a worthwhile investment.
Study different social media platforms. Although there are all kinds of social media websites, that doesn’t mean that all of them are going to be beneficial to you. That said, we do recommend that you have a Facebook fan page, Twitter and Linked In account. But when it comes to things like Pinterest, Vine or Instagram (for starts), spend some time really thinking about how you can use them to your advantage. If you can’t, don’t put a lot of energy into developing them. After all, time is money. Make sure to use your time wisely. Even on the internet.
Have a blog. Whether it’s written or video, on your website or on your Facebook page, it’s definitely a good idea to have a blog. There you can share updates on what’s going on with your business and also helpful tips for your customers and social media visitors. The main thing to remember when it comes to cultivating a blog is that you need to make sure that you announce that you have one on your social media pages, that you update it on a weekly basis and if it is a video blog, that you connect it to a YouTube subscription page. That’s another way to broaden your online audience.
Make sure that you comment (regularly). If you were to hire a consultant who has a digital marketing degree to talk to you about the things that you should do in order to build up your social media audience, one of the things that they will definitely tell you is that you should make sure to respond to the questions, comments or concerns that people may put on your website or social media accounts. When people feel like they are actually interacting with you, it increases the chances of them doing business with you.
Do giveaways. Once you have people’s attention, it’s always a good idea to do some giveaways from time to time. Individuals never get tired of getting something for free and the more giveaways that you do, the more apt they will be to let some of their friends know. This not only builds up your audience but if you require their email address in order to enter into the particular kind of contest or to fill out a survey, you will be able to build your database as well. It’s a win/win all the way around, so definitely make giveaways a part of your social media marketing strategy.