The world wide web has gotten faster, download speeds are instantaneous, and broadband has made it possible to watch high definition videos online – sometimes without a single moment of buffering. What does this means for businesses? It means that businesses can utilize the power of video to get their message across to people who may be visiting their website. Creating videos for your business website is a great way to engage customers and to turn visits into sales conversions. However, when it comes to actually placing the video on your site, you have two options: use a public video sharing platform or host the videos on your own server. Here are some of the pros and cons of having self-hosted videos on your business website.
One of the biggest pros of self-hosting your videos on your own server is that you don’t need to worry about annoying popup advertisements or advertisements that play in the beginning of the video. One of the biggest downsides of using a public video sharing site is that you must allow the platform to feature advertisements on each clip you upload. If you want to avoid this, you may want to think about self-hosting.
However, one of the biggest cons of self-hosting is that you don’t get the same viral capabilities as you would with a more public and social video sharing platform. If you hired a video production team, like Evolve Media, and spent a lot of money on your campaign, wouldn’t you want it to be seen by as many people as possible? Unless you add buttons where people can share the video, it will be very hard to make your video go viral by hosting it on your own server.
Another big pro of self-hosting, though, is that you can have more versatility and power when it comes to branding your video. Indeed, you can not only customize and brand the skin that the video is featured on, but you can also place your logo too. If your intention is not to reach viral capacity and you are simply trying to introduce visitors to your site and brand, you may want to think about hosting your video and not using one of the public video sharing sites.
Lastly, a big con of self-hosting your videos is that it can often be the slowest method. Indeed, your website may not have the bandwidth to host large, high definition videos. Not only can this slow down your site, it can also make it hard for visitors to watch the video and explore your website. If you have an online store, this could prove to be incredibly detrimental. Moreover, people visiting your website from different browsers – and even smart phones – may not even be able to see your website. So, for the sake of versatility and for the sake of allowing everyone the ability experience your website and watch your videos, you may want to go with a public video sharing platform instead of hosting the videos on your own server.