If you have a great product or service to offer, one of the absolute best ways to promote it is by participating in a local or regional trade show. Not only is it how you can connect with literally hundreds of people at once, but it’s also an effective way to network with other business owners, suppliers and vendors too.
If you decide to sign up for a trade show, it’s important that you make the most of your time. So, in order to make sure that going to one is going to be truly beneficial for you, here are five tips for doing a trade show the right way when it comes to your business.
Create an attractive booth. Your booth is what’s going to initially draw people to what you have to offer. For this reason, it’s important to invest a significant amount of time in creating a great looking one. Use bright colors. Have an awesome banner. Play some music. Make sure that your staff has matching attire. And also have plenty of marketing info on hand should people want to take a business card or brochure with them.
Use digital devices. Although there used to be a time when individuals had to pretty much rely on paper products in order to get the word out about the products and services, now thanks to big television and computer monitors, you can use digital devices to engage your visitors. In fact, you might want to consider having a display that is made totally out of touch screens. It’s sleek, it’s modern, and it’s interactive. It’s a great way to make a great impression at a trade show.
Provide excellent customer service. No matter how wonderful your booth may be, it’s not going to matter much if your staff does not offer impeccable customer service. Being that you and your employees will probably be talking to hundreds of people each day of the trade show, it’s important that you make sure everyone is well-versed in your business. Also, express to them how vital it is that they be courteous, polite and professional at all times. They are “the personality” of your company. That is nothing to take lightly.
Rethink giveaways. If you were to ask a top trade show exhibitor for some proven trade show tips , one of the things that they might tell you is to rethink having a bunch of free merchandise at your booth. For one thing, it tends to clutter up your booth space. Secondly, visitors tend to get so overloaded with freebies that they oftentimes leave some behind or even throw some of them away; that ends up being a waste of your money. Instead, ask the visitors of your booth to sign up for a drawing and giveaway one big prize. You can grow your database and only have to spend money on one thing by taking that approach.
Stay upbeat from beginning to end. It’s really easy to be energized at the beginning of a trade show. However, don’t forget that you need to make a good impression with the last person that you see as well. Therefore, encourage everyone working at your booth to stay upbeat until the very end. You never know—the people you see in the last hour could end up being your most profitable visitors of all!