When it comes down to it, there is nothing quite like promotional items to attract customers and to turn those customers into loyal shoppers and buyers of your brand or service. Offering promotions is a great way to boost conversion rates and even to build your base on social media. Moreover, if you are a business-to-business organization, promotional items can build your client list and carve your corner of a certain marketplace or niche. This is why you want to invest in promotional items – the return on your investment will be worth it in the long run – if not the short run. Here are five helpful tips for using promotional items in your business.
- Make sure to brand your promotional items. Branding is by far the most important facet of promotional item marketing. For instance, Wristband World offers wristbands that feature your brand’s name or logo. At an event or tradeshow, you want to hand these items out. Each time someone sees your brand’s name or logo, the promotional item will have a residual effect.
- Make sure that you have enough of a certain promotional item. If you don’t have enough of a certain promotional item, it may not be worth producing the item in the first place. If you intend on handing these items out, you can expect that a lot of people will be grabbing them. If you don’t have enough left over, you could create some animosity, which won’t be very good for your business or brand.
- Make sure that you change your promotional item on a seasonal basis. Ideally, you want to change your promotional item on a regular basis. You want to do this for the sake of not boring people, but also to keep the excitement and demand up. Moreover, as the seasons change, you want your promotional item to reflect this. For instance, you can go for a branded visor cap in the summer and then switch to a beanie or earmuffs in the winter. There are a lot of seasonal items that are useful and will attract customers or clients.
- Make sure that your promotional item is actually useful. Speaking of useful, it is important for your promotional items to have some real use. If they don’t, what’s the point? The key is for someone to actually use your promotional item – otherwise it will be discarded or wind up in the junk drawer, which is a place you don’t want your business to be associated with. For instance, things that carry or protect things make great promotional items: cell phone cases, cup holders and more.
- Make sure to personalize your promotional product – if you can. Personalization is also really important when it comes to using promotional products. Yes, it is more expensive to personalize, but it will really go a long way to build a direct connection with customers. Again, if you don’t want your item to wind up in the junk drawer, try putting a specific customer’s name on the item when you send it out in the mail. In the end, you can never underestimate the power of a personal connection.